Is this all a part of AT&T's new and "improved" business plan? If so, they definitely need to take a step back and remember what really drives their business -- customers. So where are the customer-centric strategies? The only move above that has probably pleased customers is the iPhone app that lets users complain about AT&T's service. Yes, AT&T, you heard that right, the only thing you've done recently that your people like is to allow them to complain about you. (Although I still have no idea how a phone with no service will be able to send any sort of message?)
AT&T has been in the game long enough to know that preventing one of the largest markets in the United States from buying their top selling phone isn't a good move. That said, it appears they are just trying to stir up some AT&T chatter.
News flash, AT&T: Not all publicity is good publicity. Yes, people are talking about your brand, but they're not doing so in a favorable manner. All the stories on the news and #fail mentions on social media are tarnishing your reputation. When you lose exclusive rights to the iPhone, there's a good chance you may be in over your head and unable to recover. Customers are going to jump ship.
Kudos for recognizing that people aren't happy with your services, but it's time to put the focus back on making customers happy. Instead of coming up with plans on how to prevent smart phone users from hogging up all your bandwidth or bashing your top competitor, start improving your services. Give them a reason to stick with you. That will make customers happy.
What are your thoughts on AT&T's recent strategy? Are they just trying to get people talking or do they really think they're making the right moves?
*Image courtesy of http://staynalive.com
Posts
